You may have heard a similar mantra for 2013: Hop on the social media train or else you’re going to be left in the dust.
It is very true — social media can strengthen your brand and connect your clients directly to your product or service. But what if you are already using social media for your business? You have the Facebook, Twitter, Youtube accounts and updating them regularly or as often as you think you can. But you are noticing a decline in views, participation and enthusiasm from your followers. Perhaps your social media accounts need a little bit of sprucing up for the new year before your competition gets to your audience before you do.
Here are 4 tips on how to improve your social media marketing strategy: