You have decided to start a business and everything is ready to go: you have your product, vendors, marketing strategy, funding, trusted business partners and pure tenacity to take the entrepreneurial leap.
But then you read a heap of articles online talking about the importance of social media and how you need to use it to manage your online presence on a daily basis.
Ain’t nobody got time for that!
However, the game has changed and along with it, you have go with what is being called the new wave of social media marketing: humanizing your brand, personalizing your strategy and connecting with others every single day no matter if you’re B2B, B2C and everything else between. Not to mention, you need to watch out for major PR missteps when executing your strategy.
Social media is not about just sending out messages about your product whenever you have time for it — it’s about consistently keeping up with your customers, clients, industry and changing trends everyday on multiple platforms through two-way conversations, the two biggest social media websites being Facebook and Twitter.
It may seem easier to have an application or program to schedule out or cross-post your daily updates, and most times — it is! However, along with automatic processes, it’s wise to constantly monitor your accounts (and those who manage it) before you make some major PR mistakes.
Here are the top 3 reasons why entrepreneurs need a human to manage social media: