Live Tweeting for Entrepreneurs

What is live tweeting?

Live tweeting is the process of posting tweets continuously at an event to connect and engage your audience in real time.

What are the benefits of live tweeting?

Live tweeting gives entrepreneurs and brand managers a chance to interact with their audience and gives followers a glimpse of your brand in action. As you lead the conversation surrounding your event, you are able to guide the social media narrative and become an influential voice in the online community.

If you are going to live tweet an event for your startup or brand, use these three simple tips:

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Why Entrepreneurs Need A Human To Manage Social Media


Would you like an uncensored version of this pop up on YOUR company’s social media? Nope, didn’t think so. Read on, aspiring entrepreneur!

You have decided to start a business and everything is ready to go: you have your product, vendors, marketing strategy, funding, trusted business partners and pure tenacity to take the entrepreneurial leap.

But then you read a heap of articles online talking about the importance of social media and how you need to use it to manage your online presence on a daily basis.

Ain’t nobody got time for that!

However, the game has changed and along with it, you have go with what is being called the new wave of social media marketing: humanizing your brand, personalizing your strategy and connecting with others every single day no matter if you’re B2B, B2C and everything else between.  Not to mention, you need to watch out for major PR missteps when executing your strategy.

Social media is not about just sending out messages about your product whenever you have time for it — it’s about consistently keeping up with your customers, clients, industry and changing trends everyday on multiple platforms through two-way conversations, the two biggest social media websites being Facebook and Twitter.

It may seem easier to have an application or program to schedule out or cross-post your daily updates, and most times — it is! However, along with automatic processes, it’s wise to constantly monitor your accounts (and those who manage it) before you make some major PR mistakes.

Here are the top 3 reasons why entrepreneurs need a human to manage social media:

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How Layoffs Can Inspire Entrepreneurship


After being laid off more than once in your lifetime, you know it’s coming: The closed door meetings…the awkward glances and chit-chat from higher-ups… the silence… the tap on the shoulder…

“Could I see you for a moment?”

You walk into the room, and the door shuts behind you.

“We’re going to have to let you go.”

You sign off on the final check tallies. You pass by the sad disappointed faces as you partake in the walk of shame to your cubicle. You pick up the white box and collect your magnets, photographs, flower pens and heart-shaped sticky notes. As you make your way to the automatic sliding glass doors, you calculate in your head if you can make it until that first unemployment check comes. You wonder what you will tell your family and friends.

For most jobseekers, the usual protocol is to make a job search an 8-to-5 occupation. But what if there is something more you want out of your life and career than just another job? What if you are a creative person who wants to put your ideas to good use to make a living and make a difference in the lives of others? What if you are a hardworking person with leadership skills who just hasn’t had the chance to show the world what you are made of?

In this case, you may see yourself leaning towards taking the entrepreneurial leap.

It’s not easy running a company and this is by no means a guide on how to startup a business, nor will I detail the potential pitfalls of starting a business (for that you should check out a previous post on the Caypen website 3 Reasons Why You Shouldn’t Start a Company). But here are some reasons why being laid off may just help in your future career as an entrepreneur:

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4 Ways to Improve Your Social Media Presence

Make your business stand out from the rest: Allow your social media presence to bloom and you will see the results!

You may have heard a similar mantra for 2013: Hop on the social media train or else you’re going to be left in the dust.

It is very true — social media can strengthen your brand and connect your clients directly to your product or service. But what if you are already using social media for your business? You have the Facebook, Twitter, Youtube accounts and updating them regularly or as often as you think you can. But you are noticing a decline in views, participation and enthusiasm from your followers. Perhaps your social media accounts need a little bit of sprucing up for the new year before your competition gets to your audience before you do.

Here are 4 tips on how to improve your social media marketing strategy:

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